Hires a new marketing / operation manager every quarter, and with every new hire they go through the same exercise of contacting advertising companies, hotels, tour operators and give them the same pitch that they will start marketing the mall and throwing events, hosting international artists within a month or two, non of this is true it never happened the only events hosted were Egyptian singers during Egyptian national holidays and it was free entry, so they got the crowd for the cameras but no clients for the shops...
The place is amazing and hosts the top brands in Egypt, Shop owners have been complaining about the owner Mr. Mosaad that he never lives up to his promises to market the mall as Sharm's top shopping destination.
Il Mercato is the most expensive commercial real estate in Sharm, but the owners strip their marketing department from any power to do their job properly - they promise that the reason for the hefty rental is that they deal with multinational advertising agencies to market the mall in the middle east, however no of these marketing true. The mall is a ghost town, shops are empty except for few of the international fast food chains
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